A private equity firm serving both individual investors and early stage companies.

UI/UX

Mobile App Design

Web App Design

Private wealth clients manage complex portfolios spanning public equities, private markets, real estate, and fixed income. The app needed to surface all of it clearly on a small screen without overwhelming the user. I designed the full iPhone experience from wireframes through final UI, including a dashboard with real-time performance data, a color-coded market breakdown, document access, tax tools, and direct advisor messaging.

industry

Fintech / Financial Services

project type

Consumer - New Build

role

Lead Designer / Barrel Proof Apps

focus area

App Design

The Brief

Request

The original app tried to serve both wealth management and venture capital clients in a single interface. It was overloaded, hard to navigate, and advisors weren't excited to recommend it to their clients. Client complaints and internal pressure pushed the decision to rebuild. The goal was to split wealth management into its own focused app, designed from the ground up around what private investors actually needed to see and do. I came in through the product lead and CTO, and as the project progressed the circle widened to include the CEO and a group of advisors whose feedback from their clients shaped a lot of the core decisions.

Deliverable

I designed the app end to end, from initial wireframes through final high fidelity UI. The core challenge was taking a wide range of financial data, portfolio performance, market breakdowns by asset class, documents, tax tools, advisor access, and private investment opportunities, and making it feel organized and easy to navigate on a small screen. We also explored both light and dark interface versions to give the team options for the final build. The app was built and released, available exclusively to clients through a private link rather than the public App Store.

Old App Screens

Original app design

Four App Wireframe Screens

First round of wireframes for the app

Private Wealth collection of brand guides, components, and inspiration

Approach

The decision to split Wealth into its own focused app had already been made before I came on board. My job was to figure out what that app should actually contain and how it should be organized. We started by listing everything from the old app and then sorted and weighted each piece by importance and frequency of use. Working sessions with the CTO, CEO, and a group of advisors gave us direct insight into what their clients were asking for and what the advisors themselves needed to feel confident recommending the app. The client even provided a rough wireframe in a Word document with notes on each section, which was a useful starting point for understanding how they were thinking about the structure. I worked at a higher fidelity than typical wireframes from the start, using reusable components that could be restyled quickly in the design phase rather than rebuilding from scratch. One of the most valuable parts of the process was leaning on the team's financial expertise to validate how data was presented. Knowing how dense the information could get before it became overwhelming required input from people who read investment data every day. That back and forth shaped a lot of the final layout decisions.

3 screens of the wealth app design

Further Reading

A few more screnshots for your viewing pleasure. Gotta make sure you include all the use cases and non-happy paths.

Page Loading Error Screen
Nav Drawer Screen
All the colors

Outcome

The redesigned app landed well. Advisors started recommending it to clients immediately and the firm created new marketing materials around it. The app is live in the App Store today with a five star rating. The work on the Wealth app was the start of a three year relationship with the firm. Over that time I designed a native mobile and web app for their venture capital team, an internal capital management system, an internal operations tool, a portfolio company research platform, a redesigned quarterly reporting system, and an app for their startup pitch competition. The CTO and CEO were both vocal about their satisfaction with the work, and new projects kept coming through different members of their team.

Let's Chat

Contact me. Or don't. Totally up to you.
As a side note, I'm available for new projects.

Carl + Lyle, 2026

Let's Chat

Contact me. Or don't. Totally up to you.
As a side note, I'm available for new projects.

Carl + Lyle, 2026

Let's Chat

Contact me. Or don't. Totally up to you.
As a side note, I'm available for new projects.

Carl + Lyle, 2026