Automotive advertising platform helping dealerships manage + optimize their digital marketing.

UI/UX

Protyping

Web Design

Halftone effect on a town square from the 90's

PureCars and Autosigma were connected platforms serving automotive dealerships before eventually splitting into separate products. I was brought into PureCars first through a contact who had moved there from a previous client, and six months later the owner of Autosigma reached out directly while the two products were still under the same umbrella. I worked across both, improving UI and UX in existing Figma files, updating components and design systems, and delivering redesigned workflows and prototypes ready for development.

industry

Automotive / Mobility

project type

B2B SaaS - Refresh

role

Lead Designer - Barrel Proof Apps

focus area

UI/UX, prototyping, web design

The Brief

Request

I was brought into PureCars by a contact who had moved there from a previous client. The product was mature and the team was large, but several internal tools had grown unwieldy over time. Search, filtering, and sorting across their ad management and data tools needed work, and their Figma files needed cleanup and consolidation before new features could be built efficiently. Midway through the engagement I was introduced to their BizOps team to help redesign their budgeting tool, the internal application used to price client services. Six months in, the owner of Autosigma reached out directly. PureCars had acquired the product, a Canva-style ad builder that let dealerships create and resize templated digital ads. Autosigma was a smaller, leaner product but further along than you'd expect for its team size. The focus there was different: reduce confusion in the ad creation workflow and make the tool smarter about resizing assets across ad formats automatically.

Deliverable

For PureCars I worked directly in their existing Figma files, updating components, cleaning up design system inconsistencies, and redesigning the UX of several internal tools. The biggest focus areas were improving search, filtering, and sorting across their ad and data management interfaces, and redesigning the BizOps budgeting tool that their team used to estimate and price client services. Better internal tooling meant faster workflows and more accurate pricing for their clients. For Autosigma the work was centered on their ad builder, a template-based tool for creating and resizing dealership ads across multiple formats. I cleaned up how branding assets were organized and surfaced in the tool, making them easier to find and apply, and worked on making the resizing logic smarter so ads adapted more reliably when scaled to different dimensions. The goal throughout was reducing the manual effort and guesswork that was slowing dealership teams down.

Approach

Getting up to speed on two connected products meant doing proper audits of both before touching anything. I walked through the apps with the product leads, reviewed the Jira ticket backlog to understand what problems were already flagged, and dug into the Figma files to get a read on the current design system. The Figma cleanup wasn't originally scoped work but it was necessary. Unused styles, orphaned components, and elements that no longer matched the live product were creating noise that slowed everything down. Getting the files to a cleaner state made the rest of the work faster for everyone. The BizOps budgeting tool was a new feature rather than a redesign of something existing. That meant getting eight to ten stakeholders into a room to align on what the tool needed to do before any design work started. I ran multiple rounds of reviews and prototypes with that group, recording feedback after each session and building the next round of work from it. For Autosigma the process was more direct. I worked closely with the founder, designing the various screens for the resizing workflow and talking through the technical constraints of how the logic would actually work in the product. The meetings followed a similar rhythm to PureCars: I'd commit to specific sections for each review, present the work, capture feedback, and add the next round to the queue.

Outcome

Both products shipped. The BizOps budgeting tool went live for the PureCars team and the Autosigma resizing workflow was implemented into the ad builder. The PureCars engagement ran about seven months with new projects added as each piece wrapped. The Autosigma founder wanted to continue working together after the initial engagement wrapped, which says enough about how the work landed.

Let's Chat

Contact me. Or don't. Totally up to you.
As a side note, I'm available for new projects.

Carl + Lyle, 2026

Let's Chat

Contact me. Or don't. Totally up to you.
As a side note, I'm available for new projects.

Carl + Lyle, 2026

Let's Chat

Contact me. Or don't. Totally up to you.
As a side note, I'm available for new projects.

Carl + Lyle, 2026